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By Michael S. Ball, Gregory W H Smith

This quantity presents a uncomplicated framework for utilizing visible information - specifically nonetheless photos - as a device for social research. The authors make certain the significance of theoretical assumptions in reading those information and supply recommendation on tips on how to use pictures in cognitive, symbolist and structuralist examine. The booklet is richly illustrated with examples starting from local American mask to fragrance ads.

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Nor are frequency counts barred from qualitative content analysis, but this point simply sidesteps the problem: Under what circumstances is a count to be preferred over a qualitative appraisal of communication content? These difficulties give some point to Berelson's complaint about the dangers of content assessment once the strict criterion of quantification is abandoned, and it cannot be claimed that Kracauer's conception provides a completely alternative set of principles to guide the investigator.

For the Hanunoo, color terms also include much non-color-relevant information concerning, for example, the object's texture, whereas in general English usage, a color exhibits only the "basic" dimensions of brightness, saturation, and hue. Thus an analysis of ordinary language can provide an appropriate avenue to investigate the mental sets natives routinely employ to categorize the seen world in color terms. There is a long tradition of comparative anthropological investigations of symbolic color use, including the works of Rivers (1901), Evans-Pritchard (1940), and Turner (1967).

Photo from Strathern & Strathern. 35 various aspects of themselves, whereas the formal situations assert collective aspects of culture such as group prosperity and lineage ties. Much of the book is devoted to a detailed description of the varieties of self-decoration, the methods of making decorations, the sources of decorative materials in the environment, the occasions upon which certain forms of self-decoration are appropriate, and the symbolism associated with particular colors. Two aspects of the Stratherns' work are selected for consideration here: the role of self-decoration on formal occasions as an "epideictic display" and the symbolism of color and face painting.

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