By Neil Bromage
Operating a enterprise isn't effortless. because the supervisor of a small company you will have in a single individual to be an accountant, purchaser, visionary, researcher, entrepreneur and salesclerk. the following you can find support and suggestion on construction a greater enterprise. anybody of the a hundred principles and strategies packed into this priceless source booklet has the capability to make a severe distinction for your company's effects. simply reflecting and performing on one subject per week may rework its functionality. The publication is organised into six sections, each one of which provides beneficial insights into on the subject of each region of industrial administration. In them, you can find a hundred bite-sized, inspiring and eminently action-able themes akin to: elevating your enterprise profile with potent PR; recuperating bargains from providers; decreasing your undesirable money owed; powerful advertising on a shoestring; promoting concepts that truly paintings; and making a robust model.
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Extra info for 100 Ways to Make Your Business a Success
28 MAKING Y O U R BUSINESS W O R K / 29 Quality: customer satisfaction becomes self-perpetuating so be sure to maintain standards so that the customer has continued faith in your brand. Customer commitment: loyalty works both ways so be long-term and consistent in your planning. Pricing: this is part of a customer's perception of value. Higher prices are often equated with higher value. High profile marketing: keep your brand in the public eye as much as possible, thereby maintaining customer awareness.
26 M A K I N G Y O U R B U S I N E S S W O R K / 27 When your brand is well known in this way it creates further awareness of your unique selling proposition within your market place. This can help to make your sales force (even if that's a sales force of one - you) more effective and efficient. Imagine if you didn't have to spend the first 50% of your time with a new prospect explaining who you are, what you do and how you do it because your brand had already communicated that for you. When you create your brand, you need to keep the who, what and how firmly in mind but also use the brand to establish your relevance to your target market and build credibility with that market.
Initially, it's always worth listening to the grapevine. People talk and nothing travels faster than bad news. Talk to other suppliers with whom these prospects may have had dealings. Even talk to your competition if you are on good terms with them. After all, you would reciprocate wouldn't you? Bank references can be of some value, though this can often be limited. They may say something along the lines of 'should prove good for normal business engagements/ credit of xxx pounds a month'. But if the report says 'Your figures are larger than we would normally expect to see,' this indicates that the amount you were enquiring about may put a strain on the account holder's resources.